Mexico's architectural mosaic

AM: I believe Mexico occupies a unique position, geographically speaking. It's a vast country with diverse climates, ranging from coastal regions to towering mountain ranges. This diversity greatly influences architectural approaches across different regions. Mexico also boasts a rich cultural heritage, evident in various indigenous communities like the Huicholes in the Sierra de Jalisco, or the African-Mexican community in Oaxaca. This cultural blend stems from historical migrations, particularly from the 15th to the 18th centuries, where you had the integration of European and indigenous cultures. Architects must grasp Mexico's diverse geography and culture to deliver distinctive, context-sensitive designs. Mexico offers a wealth of inspiration for architectural creativity with areas ranging from Vallarta's coastlines to Guadalajara's historical settings and Oaxaca's cultural hubs. Unlike the U.S., where indigenous communities were marginalised, Mexico's cultural fabric uniquely intertwines indigenous and European influences, echoing across Latin America in nations like Peru, Brazil, and Colombia. The proximity with the United States, though presenting challenges such as insecurity along the border, also offers economic opportunities. The industrial sector has seen significant post-pandemic growth, particularly in northern cities like Mexicali, Tijuana, Chihuahua, and Nuevo Laredo. This growth, which came from reshoring initiatives, is a promising stage for architectural innovation. While security concerns persist, there is substantial potential for architects to contribute to the industrial landscape meaningfully, building upon existing expertise in industrial architecture. As Mexico continues to experience economic growth, there are many opportunities for large furniture brands to invest in well-designed warehouses. This trend will probably gain momentum as Mexico becomes increasingly prominent on the global radar. Last but not least, we must not forget that Mexico is actively engaging with the global market, as evidenced by leading companies like Bimbo, the world's largest bread manufacturer, and major pharmaceutical firms in Guadalajara, which highlight its diverse industrial contributions. The country's production, including aircraft transferred from the US, underlines its crucial role in various sectors, not limited to automotive and furniture manufacturing. Emphasising environmental sustainability, Mexico is shifting towards eco-friendly practices, reducing imports, and lowering pollution levels. This global significance of Mexico was evident to me during my two years in Germany, demonstrating its impact worldwide. I'm intrigued by how much Germans are involved in Mexican culture. Big companies, some owned by the government and some private, have strong connections to Mexico, influenced by its important history in Europe. When people think of Mexico worldwide, they often picture its delicious food, tequila, and lively celebrations, but there's much more to it than that. Despite some challenges with political stability, which isn't unique to Mexico but a global issue, its importance in economy, geography, and history can't be ignored. Mexico seems to be in a promising phase, as I learned during my studies. I still remember when a professor of mine once mentioned how significant the year 2020 would be for Mexico, and it seems like their prediction is coming true.

From growth to vibrant design

AM: At Studio AMA, we've seen a lot of rapid growth, and we think it's because we take a comprehensive approach to architecture. While how things look is still crucial, we also care a lot about the whole process and the people involved. We know that architects in Mexico face challenges, especially when it comes to low pay, so we've made sure our own practices are efficient and fair. For example, we've hired someone to manage our team and finances, which has helped us work better and give more opportunities to our staff. Our dedication to both great design and fair practices has made our clients happy and helped us succeed. In Mexico, there's a tradition called Aguinaldo, where workers get an extra month's pay in December. Usually, it's equal to 15 days' salary, but at Estudio AMA, we give a full month's pay. We also give yearly bonuses based on how well we've done, so everyone gets rewarded for their hard work. We care about making sure our team has a good balance between work and life, so we offer flexible options for working from home and encourage everyone to talk openly with each other. Something special we do is take monthly trips as a team to see cool architectural places or just have good chats. These things help us create a supportive and friendly work environment, which makes everyone happier and more productive. We're all about creating a supportive workplace that goes beyond just following social media trends. It's about truly connecting and understanding each other. As the leader, I make sure to be there and listen to what our team needs. We're not just about working harder; we're about working smarter because when people feel valued and supported, they do better work. We look up to companies like Snøhetta, who really value their employees. It's not just about being talented or making things look perfect; it's about working together in a creative environment to achieve great things. When people are happy, they're more creative and get things done better. It's like a domino effect. That's what makes us stand out. Right from the beginning, we've wanted to do things our own way. Our tagline, "design narrative," isn't just about telling stories; it's about how we show the essence of architecture and our office. Instead of the usual black-and-white look, we've gone for a colourful Instagram feed. We think colour makes things feel more welcoming and shows what we stand for, not just to our team but also in our spaces.

Structured starts, successful strides

AM: One thing we do differently, which I brought over from a previous job, is dedicating the first week of each year to getting our office in order. This means giving and receiving feedback, having discussions, and sprucing up our workspace with workshops and other activities. It's a great way to kick off the year and make sure we're all on the same page. We've brought in a range of workshops covering things like drawing, Photoshop, and Rhino, which we now run every month. On top of that, we have regular meetings with team leaders and one-on-one sessions with key staff members. Making sure everything runs smoothly has been really important to me since we started this office. I really believe that being well-organised leads to better outcomes in everything we do, whether it's managing our time better, being more productive, or handling our finances efficiently. Our structured approach, combined with keeping the lines of communication open with everyone on the team, helps create a lively and efficient working environment. Apart from our regular monthly workshops, we also have an annual event called Semana Estudio AMA. During this week-long gathering, we focus on strategic planning and setting our vision for the year ahead. We talk about things like which competitions we want to take part in and discuss our goals as a team. This event is all about encouraging open conversations and getting input from everyone on the team. We want everyone to feel included, no matter what their position is, so we take a horizontal approach to decision-making. Maybe I am a bit obsessed with the organisation of the office, but I really believe that being organised and structured is a great added value for the practice and all those who are involved in our activities. But think about it: in just a few months, I passed from being a project director at a large firm to establishing my own practice and rapidly growing it within a year to include 10, 12, or even 15 employees across two headquarters in Guadalajara and Mexico City. There is no other way but to be well-structured and organised.

From dreams to towers

AM: I began my career at one of Mexico's top firms when I was just 23 years old, starting from the bottom and working my way up to become a project director over the course of 10 years. The transition from being a project director to starting my own firm was a dream I'd always harboured. About two years ago, friends and clients started approaching me, asking if I was interested in taking on projects independently. Initially, I hesitated out of respect for my previous firm and the demanding nature of my role there, which often involved extensive travel across Europe, the US, and South America. However, about a year and a half ago, a close friend and client reached out, reigniting my interest in pursuing this new venture. I knew it was time to pursue my dream of starting my own firm. I discussed the opportunity with my colleagues and began taking on projects despite the initial challenges. Over the course of six months, things gradually fell into place as clients started reaching out to me directly. One key moment was when I brought a project to my former office, where I used to work, Sordo Madaleno. This project, the Legacy Tower, a 28-storey residential tower with 214 apartments, became a significant milestone for Estudio AMA. It opened up new opportunities, and it's a testament to our dedication and expertise. Following this project, the client acquired another plot in Guadalajara and invited AMA to take care of it in collaboration with a larger international firm. After exploring various options, we decided to work on this new project with SOM - Skidmore, Owings and Merrill, named Legend Tower. I played a role in negotiating our position as the architect of the record. Additionally, I oversee other aspects as the owner's representative, such as coordinating with interior designers. I handled numerous responsibilities for that project, which I consider pivotal. It's a significant financial opportunity for us, with substantial fees and income. The transition with my previous office, Sordo Madaleno, has been smooth and organic, enabling us to expand our team for larger projects like this. Such opportunities are rare, making this experience unique. I'm extremely proud of it. Imagine managing a project of 100,000 square meters, a 50-story building in Guadalajara, in partnership with SOM. It is a unique opportunity in life and a significant achievement. Going back to what I mentioned previously about our strict organisation, this is one of the main reasons that explains why our office must be perfectly organised. That was one of my primary focuses during the transition, and I believe it has been smooth and effective.

A visionary growth with ethical foundations

AM: Over the next five years, we envision significant growth, possibly doubling in size. Expanding into South America is a key aspect of Estudio AMA's goals. We aim to be a leading architectural reference in Mexico and redefine office dynamics as a studio. When we were establishing Estudio AMA, we highlighted Latin America as a crucial part of our journey, aligning with our creative aspirations in places like Colombia. Expanding into Peru, despite economic challenges, and exploring opportunities in Brazil, Paraguay, Argentina, and even the Latin community in the US could be intriguing prospects for us. While our firm began in Mexico, I envision establishing a presence in other geographical locations in the future. This includes the US, not solely because of the country itself but due to the vibrant Latin community residing there. The significant contribution of Latin Americans to the economic growth of the US is truly remarkable. The involvement of creative minds and the increasing roles of Latin American women and men in various sectors is inspiring.

We envision our practice expanding significantly, dreaming big. I'm particularly excited about engaging with emerging generations through programs like this. It's a privilege to be invited, as we aspire to collaborate with other firms and become more involved in the industry. We aim to set an example and enhance talent within our larger office, something not commonly seen in Mexico. Our goal is to foster an environment where individuals can grow and potentially establish their own firms after spending time with us. We hope to serve as a hub for new talent. We also aim to shift people's perspectives and practices within the industry, encouraging them to establish their own practices with ethical standards. It's about reshaping the industry's norms. Our vision extends beyond just construction; we want to influence how people live and interact with their environments. Looking ahead five years, this ambition drives us. If you had asked me five years ago, this would have been my dream. I'm always forward-thinking, striving to make a difference.  

Practical spaces with profound impact

AM: Our goal is not only to construct buildings but also to impact lives and design practices positively. We place great importance on the spaces we inhabit, which you can see reflected in our office environment. In Mexico, there's a trend where architecture and development often overlook the practicality of space usage and organisation. Considering how people inhabit and interact with spaces is crucial yet often overlooked. This concern is central to my values. Unlike focusing solely on aesthetics, we prioritise understanding how spaces are utilised and how they can adapt to various lifestyles, whether you have a family, are single, or are a couple. Architects sometimes impose rigid rules on how spaces should be used, which we aim to challenge and change. In our practice, we strive to challenge clients to reconsider how they utilise and inhabit spaces. Often, decisions are made without careful consideration, driven more by ego than by practicality and the needs of those who will use the space. At Estudio AMA, we prioritise rethinking the way people live and interact within their environments. Additionally, we emphasise the importance of effectively communicating design concepts, a focus I've personally championed and one that Estudio AMA shares. It's not just about communication but also about articulating the core values of each space. For instance, in a recent project for a single woman, we identified "flexibility" as a central concept. This flexibility extends to various aspects, including lighting, spatial arrangement, and paint choices. Understanding our clients and their needs is paramount, as is delivering a final product that aligns with their requirements. Our studio aims to challenge conventional notions of space navigation and adopt a more critical approach to design. 

A collaborative design for critical spaces

AM: What I find unappealing in typical office practices is the tendency to initiate conversations with drawings, albeit hand-drawn and analytically approached. We don't see this as a matter of style; rather, we focus on a way of thinking. Recently, someone asked about Estudio AMA's style and future interior design direction. We don't adhere to a specific style, nor do we aspire to. Instead, we embrace a mindset that prioritises understanding and utilising space effectively. Space itself becomes the client, influenced by factors such as context, graphics, and climate. By considering these variables, we aim to produce solutions tailored to each unique challenge rather than adhering to a predetermined style. Our focus is on problem-solving, not styling. How can we become more critical, especially with our clients? Honesty is a key principle for us, encompassing our interactions with clients, our approach to design, and our treatment of our team. Being honest means designing with integrity and prioritising the needs and desires of our clients over arbitrary design ideals. As architects, we act as facilitators, helping our clients achieve their goals rather than imposing our own vision. This approach fosters a horizontal dynamic with our clients, where we provide them with the tools and support they need to realise their vision. We're committed to being transparent and collaborative throughout the process.

Concepts to concrete creations

AM: The studio is structured around five main areas: the narrative design team, the architecture team, the interior design team, the graphic communications team and the BIM team. 

The narrative design team, where each project has a story to tell. This is why we develop narrative design strategies that bring spaces to life, creating unique and memorable experiences. The architectural team extends beyond mere space construction, encompassing a creative process that starts with attentive listening to our clients' needs and ideas. This area specialises in two teams: the larger-scale projects team, which handles high-rise buildings spanning over 5,000 square meters, and the small-scale projects team, focusing on houses ranging from 500 to 2,000 square meters. The Interior design team plays a significant role in our long-term vision of rethinking space organisation. This area is pivotal in collaborating with clients to optimise spatial layouts. Additionally, we have the graphic communication team, understanding the importance of communicating projects appropriately and reinforcing the identity of each project. Lastly, the BIM area handles all aspects related to its implementation. These five areas form the backbone of our studio's operations, comprising a total of about twenty people. The Narrative Design team, led by Marisol Flores, holds significant importance for us due to its focus on design strategies that bring spaces to life. The term 'Narrative Design' was developed prior to establishing AMA, serving as a guiding vision for our projects. Unlike traditional architectural concepts involving renders and floor plans, Narrative Design is more about conveying a vision and indentity. Collaborating with clients in this initial phase helps clarify the project's vision and values. 

We've adopted a streamlined approach, foregoing the typical four phases (Concept, Schematic, Design Development, and Construction Documents) in favor of a pre-concept phase, which we call 'Narrative Design.' This step is highly efficient, often completed within one week, and serves as a powerful tool for engaging and persuading clients. This process is not only cost-effective and efficient but also provides a clear and down-to-earth way of articulating the project's vision. This streamlined approach allows us to move forward with client input, progressing seamlessly to the next stages. Incorporating this step into our five-phase process has proven highly effective in engaging clients and guiding project direction. In the concept area, we leverage this approach extensively. Additionally, within our marketing and social media efforts, we internally manage all materials, prioritizing hand-drawn elements. Emphasizing the value of hand-drawn work amidst a digital landscape has become a cornerstone of our design narrative and concept area.

Showcasing Diversity

AM: Among our projects, we are currently engaged in the rapidly growing city of Guadalajara, where significant developments are unfolding. One of our projects is the Legend Tower, an iconic mixed-use development spanning 100,000 square meters. It is a collaboration with SOM for the architecture, while we are responsible for the interior design, and Esrawe Studio for the hotel interiors. This project features a 50-story high-rise building comprising hotel, residential, office, and retail components. Additionally, we're working on Nativa, a significant project in Puerto Vallarta encompassing a master plan spread over five acres. This development includes residential components with 120 to 160 units, showcasing our diverse portfolio across different scales and geographical locations. Another significant project in our portfolio is Riviera Ka’an, which features prototype houses located on different plots in Cancún, each designed with a distinct local flair and using materials like checksum and concrete. Despite the modest materials, the design is meticulously crafted, making it an iconic addition to our portfolio. Moving from large-scale developments like Legend Tower to smaller-scale projects like individual houses, each represents a unique facet of our practice. On the interior design front, we're engaged in the Departamento La Loma project for a private client, showcasing our expertise in creating tailored living spaces.