Fill this form to have the opportunity to join the New Generations platform: submissions will be reviewed on a daily-basis, and the most innovative practices will have the chance to be part of the media's coverage and participate in our cultural agenda, including events, research projects, workshops, exhibitions and publications.
New Generations is a European platform that investigates the changes in the architectural profession ever since the economic crisis of 2008. We analyse the most innovative emerging practices at the European level, providing a new space for the exchange of knowledge and confrontation, theory, and production.
Since 2013, we have involved more than 300 practices from more than 20 European countries in our cultural agenda, such as festivals, exhibitions, open calls, video-interviews, workshops, and experimental formats. We aim to offer a unique space where emerging architects could meet, exchange ideas, get inspired, and collaborate.
A project by Itinerant Office
Within the cultural agenda of New Generations
Editor in chief Gianpiero Venturini
Editorial team Pablo Ibáñez Ferrera
Copyediting and Proofreading Akshid Rajendran
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Based in Belgrade, MADA is headed by Andonov Nikola, Ristović Aleksandar and Stojanović Stefan. They are an experiment-driven studio that encourages ideas to move seamlessly between the analogue and digital worlds. With a high attention to detail and argumentative thought, they apply both from the conceptual stages to the delivery or launch of every project.
MADA Architecture studio is a Belgrade-based collective, conceived as a child of a larger group of authors that took part at the Venice Biennale in 2012, representing the Republic of Serbia with the project titled JEDAN:STO/100. Probably the easiest way to comprehend MADA’s approach is through it’s very name – “mada” (cyrilic: „мада“) meaning “even though” in Serbian. This hint of open-endedness reflects the idea that “design gives you answers as it grows and becomes oneself.”
Our daily exercise lies in switching scales and roles - in the morning we could all be working on building a model for a prestigious international exhibition, and after the lunch break we could dive into a huge residential complex. It's a brain-bending routine that never goes out of fashion in our case - we hope it's also the juice that will keep our practice fresh forever.
The only surprise after seven years of practice is that we still didn't get to become experts in any particular field. We believe this makes us flexible to jump in-between typologies and scales. Our long-term desire is to be completely independent and become our own Client. We are patiently building our network of collaborators and partners, and already working on some small-scale visions.
This pandemic has taught us not to plan anything, yet to think about everything. We've been brainstorming lately about productising and monetising our knowledge and ideas. It's obvious that some kind of crisis will hit the construction industry, but with a certain delay - maybe we should be ready for it.
Photography Courtesy of MADA